Mother's Day Holiday Statistics
Mother's Day Holiday Statistics
Mother's Day accounts for more than one-fifth of the floral purchases
made for holidays.
Holiday Ranking: (Based on consumer purchases of fresh flowers
and plants for holidays at all outlets in 2004)
| Holiday |
# of Transactions |
Dollar Volume |
| Christmas/Chanukah |
30% |
31% |
| Mother's Day |
22% |
25% |
| Easter/Passover |
15% |
11% |
| Valentine's Day |
18% |
21% |
| Thanksgiving |
6% |
6% |
What type of floral products are consumers
buying for Mother's Day?
| 45% |
Cut flowers |
| 36% |
Outdoor bedding and garden plants |
| 19% |
Flowering and green houseplants |
Of fresh cut flowers purchased for Mother's Day: 45% are
mixed flowers, 33% roses, 7% carnations, 2% chrysanthemums/daisies, 2% lilies, 2% orchids, and 9% other single
flower types.
Of bedding/garden plants purchased for Mother's Day: 16%
are geraniums, 16% impatiens, 10% petunias, and 58% other (additional
breakdown not available).
Of flowering houseplants purchased for Mother's Day: 14% azaleas, 6% African violets, 5%
are lilies, 4% chrysanthemums, and 71% other (additional
breakdown not available).
Who's buying for Mother's Day?
Mother's Day floral purchases by gender: 62% are made by women;
38% by men.
For whom are they buying for Mother's Day?
| 10% |
For Self |
| 90% |
As a Gift
For mother (58%), spouse/significant other (23%), friend (2%),
other relative/other (17%)
|
Data collected by IPSOS/AFE
Consumer Tracking Study, 2004
Click here for more information
on Mother's Day flowers.
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