Easter/Passover Holiday Statistics

Easter/Passover Holiday Statistics

Easter/Passover accounts for 15 percent of the floral purchases made for holidays.

Holiday Ranking: (Based on consumer purchases of fresh flowers and plants for holidays at all outlets in 2004)

Holiday	# of Transactions	Dollar Volume
Christmas/Chanukah	30%	31%
Mother's Day	22%	25%
Easter/Passover	15%	11%
Valentine's Day	18%	21%
Thanksgiving	6%	6%

What are consumers buying for Easter/Passover?

43%	Flowering and green houseplants
31%	Cut flowers
26%	Outdoor bedding and garden plants

Of flowering houseplants purchased for Easter/Passover, 55% are lilies, 45% others (such as 4% azaleas, 4% African violets).  

Of cut flowers purchased for Easter/Passover, 40% are mixed flowers, 16% daffodils/iris/tulips, 15% roses, 9% chrysanthemums/daisies, 6% carnations, 5% orchids/tropicals, 4% lilies, and 5% other single flower types (additional breakdown not available).

(A detailed breakdown of outdoor bedding/garden plants is not available)

Who's buying?

Easter/Passover floral purchases by gender: 77% are made by women; 23% made by men.

For whom are they buying?

28%	For Self
72%	As a Gift For mother (30%), spouse/significant other (18%), friend (10%), daughter/son (8%), other relative/other (34%)

 

Data collected by IPSOS/AFE Consumer Tracking Study, 2004

Click here for more information on Easter/Passover flowers.

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