Valentine's Day Holiday Statistics
Valentine's
Day Statistics
Estimated
number of roses produced for Valentine's Day in 2004:
175 million
Holiday Ranking
(Based on consumer purchases of fresh flowers and plants
for holidays at all outlets in 2004)
| Holiday |
# of Transactions |
Dollar Volume |
| Christmas/Chanukah |
30% |
31% |
| Mother's Day |
22% |
25% |
| Easter/Passover |
15% |
11% |
| Valentine's Day |
18% |
21% |
| Thanksgiving |
6% |
6% |
*Note: Of cut flower purchases only, Valentine's
Day ranks
No. 1, capturing 35% of holiday transactions and 34% of dollar
volume. Valentine's Day is also the No. 1 holiday
for florists.
What are consumers buying?
| 82% |
Cut Flowers |
| 14% |
Flowering and green houseplants |
| 4% |
Outdoor bedding and garden
plants |
Of cut flowers purchased, 54% are roses, 25% mixed flowers,
11% carnations and 10% other single flower types.
Of roses purchased, 69% are red, 8% mixed colors, 6% pink, 6% peach/salmon,
5% yellow, 4% white and 2% other.
Who's
buying for Valentine's Day?
Valentine's Day floral purchases
by gender: 66% are made by men and 34% by women.
For
whom are they buying?
While men buy mostly for romantic reasons, women use Valentine's
Day as an opportunity to show they care to mothers, daughters,
sisters and friends, as well as their sweethearts. Women even
treat themselves on Valentine's Day.
| 80% |
wife/
significant other |
27%
|
self
|
| 8% |
friend |
23% |
mother |
| 5% |
mother |
18% |
husband/
significant
other |
| 3% |
daughter |
| 4% |
other |
8% |
daughter |
|
|
7% |
friend |
|
|
3% |
grandmother |
|
|
2% |
sister |
| |
|
1% |
son |
|
|
11% |
other
relative/
other |
Data collected by Ipsos/AFE Consumer Tracking Study,
2004.
Click here
for more information on Valentine's Day flowers.
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to the Holiday Statistics page
|