Christmas/Chanukah Holiday Statistics
Christmas/Chanukah Holiday Statistics
Christmas/Chanukah is the number-one floral buying holiday
Holiday Ranking: (Based on consumer purchases of fresh
flowers and plants for holidays at all outlets in 2004)
| Holiday |
# of Transactions |
Dollar Volume |
| Christmas/Chanukah |
30% |
31% |
| Mother's Day |
22% |
25% |
| Easter/Passover |
15% |
11% |
| Valentine's Day |
18% |
21% |
| Thanksgiving |
6% |
6% |
Who's buying and for whom?
Of the floral products purchased for Christmas/Chanukah,
84% are made by women, 16% by men. Of these purchases, 46%
are for gifts and 54% for self.
What are they buying?
| 66% |
Flowering and green houseplants |
| 30% |
Cut flowers |
| 4% |
Outdoor bedding and garden
plants |
Poinsettias make up 83 percent of the flowering plants purchased
for Christmas/Chanukah. About 66 million poinsettias were
sold in 2004. The most popular color is red (75%), followed
by white (8%), pink (7%) and mixed (4%).
Of cut flowers purchased, 50% are mixed flowers,
17% roses, 11% carnations and 22% other single flower types.
Data collected by IPSOS-AFE Consumer Tracking Study,
2004.
Click here for more information
on Christmas/Chanukah flowers.
Back to the Holiday
Statistics page
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